Under the new moniker of the Roxy Hotel, TriBeCa’s most central hospitality establishment reinvented itself as a music-centric gathering place, boosted by a new full-scale club and theater on the lower level, in addition to a live music stage setup in the main lobby. To ensure that musicians and guests were equally pleased with the sound, the Roxy turned to its longtime sound and video provider, Essential Communications. The firm provided tastefully incorporated sound systems that support the hotel’s involvement with the TriBeCa Film Festival, New York Jazz Fest and year-round film and music events.